"UFA" football club

Providing Rubin professional football club with LENTA ACS-based ticketing system.

The work scope included:

  • Introduction of a ticket check system;

  • Development of an online ticket store.

Installation of Lenta ticketing system allowed marketing the entire ticket mass through all possible online sales channels without using the quota mechanism: the Neftyanik stadium ticket office, the network of city ticket offices, the club’s in-house online ticket store.

UFA is a Russian football club from Ufa that plays in the Premier League.

Providing the club with an efficient and user-friendly tool to work with both individual ticket sales and bookings, quotas, and group reservations. 

Providing the opportunity to play at several venues with one ticket system. Integrability with CRM and Premier League fan identification systems.