Kyrlai Amusement Park, Kazan
Comprehensive equipping the park with the Lenta-Park ticket system and innovative Horizon POS smart turnstiles that allow paying for the ticket and issue a fiscal receipt.
Implemented in 2021
35
turnstiles
9
AWC
The biggest amusement park in Kazan, Park Kyrlay, was opened in 2005. The park has more than 30 attractions and entertainment venues.
The park has changed a lot of ticketing systems over the years of its existence in search of the best solution. In 2020, the world has dramatically changed the life strategy. Maximum security and contactless payment have become the top priorities. The partnership with Infomatika came about as a consequence of realizing that the park requires a ticketing system that can reduce lines at ticket booths and at attractions while also boosting service speed and quality.
Taking into account current trends and the annually increasing share of non-cash service payments, we proposed a new approach to the park's ticket system. Our solution was based on a direct payment scheme, i.e., buying a ticket using a bank card directly at the turnstile. With this approach, a bank card, including those with contactless Android Pay, Apple Pay, Samsung Pay payment technology, becomes the only payment method and the only ticket media in the park.
Infomatika's novel solution, the Horizon POS smart turnstile, was used as the end device. The turnstile won the Securika Moscow 2021 international security exhibition in the Best Innovative Product nomination.
The smart turnstile is a unique full-featured device based on the Lenta-Park built-in software, ACS software, contactless card reader, barcode/QR code reader, payment and cash modules.
Infomatika delivered the park automation project based on Lenta-Park TSACS in less than three months, having completed the following:
The park has changed a lot of ticketing systems over the years of its existence in search of the best solution. In 2020, the world has dramatically changed the life strategy. Maximum security and contactless payment have become the top priorities. The partnership with Infomatika came about as a consequence of realizing that the park requires a ticketing system that can reduce lines at ticket booths and at attractions while also boosting service speed and quality.
Taking into account current trends and the annually increasing share of non-cash service payments, we proposed a new approach to the park's ticket system. Our solution was based on a direct payment scheme, i.e., buying a ticket using a bank card directly at the turnstile. With this approach, a bank card, including those with contactless Android Pay, Apple Pay, Samsung Pay payment technology, becomes the only payment method and the only ticket media in the park.
Infomatika's novel solution, the Horizon POS smart turnstile, was used as the end device. The turnstile won the Securika Moscow 2021 international security exhibition in the Best Innovative Product nomination.
The smart turnstile is a unique full-featured device based on the Lenta-Park built-in software, ACS software, contactless card reader, barcode/QR code reader, payment and cash modules.
Infomatika delivered the park automation project based on Lenta-Park TSACS in less than three months, having completed the following:
- Introduction of the Lenta-Park ticketing system
- Comprehensive automation of ticket sales, access control and report generation.
- Development and launch of an online ticket store on the park's website in accordance with the corporate identity
- Manufacture and installation of 35 Horizon POS smart turnstiles with a direct on-site ticket payment with the issuance of a fiscal receipt and the ability to switch between tariffs (fixed design).
According to the clarifications of RF Ministry of Finance (Letter No. AC-4-20/17479@ dated August 30, 2019), entities rendering services in recreation parks are eligible for VAT exemption provided for in paragraph 20 of clause 2 of Article 149 of RF Tax Code in the case of issuing a limited-issue form ticket using POS equipment.
- The smart turnstile allows buying tickets at different rates (adult, children, family, special). To this end, a dedicated control panel is installed next to the turnstiles, used by the attraction Operator to switch between modes
- The system supports the full ACS functionality including logging events, mode control, double entry prohibition, evacuation, reporting, etc.
- The smart turnstile is vandal-proof and made of stainless steel. The IP54 enclosure rating allows the turnstile to be safely operated outdoors.
For the convenience sake, the automation project involved both the innovative and the classic approaches to the ticket system:
- for those who do not use bank cards for some reasons the central immovable ticket office in the Park was preserved and 9 cashier AWS were automated;
- the visitors are offered the possibility of using promo codes and partner programs;
- for ease of servicing various categories of visitors, a mechanism for changing tariffs at the turnstile was developed.
The behavioral model of ticket purchase has also changed. If under the former deposit system, the family normally bought one card for all and used it to pay for rides, now each family member can buy a ticket on their own. As a rule, spending small amounts for each attraction is more psychologically pleasant than depositing a large lump amount and stressing over how to refund the remaining balance.
According to the Park's records, the introduction of the direct payment model of the ticket system helped increase the overall profit growth by 80% compared to 2018-2019.
Kyrlai is the largest in Kazan amusement Park put into operation in 2005. The park has 30 rides.
- increasing manageability and commercial efficiency of the facility;
improving customer experience in purchasing tickets and passage to the rides;
increasing the park’s capacity;
preventing unpaid use of the rides;
preventing abuse by staff;
accurate reporting;
increase in sales of tickets;
minimization of the human factor.
