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Rubin football club

Providing Rubin professional football club with LENTA ACS-based ticketing system.


The work scope included:

  • Introduction of a ticket check system;

  • Development of an online ticket store;

  • Issue of fans’ season tickets on contactless MasterCard PayPass bank cards.


Installation of Lenta ticketing system allowed marketing the entire ticket mass through all possible online sales channels without using the quota mechanism:

  • Kazan arena and Central stadium ticket offices;

  • network of city ticket offices;

  • in-house online ticket stores;

  • Bileton online ticket operator;

  • RT Public Services Portal;

  • public service infomats located on the territory of the Republic of Tatarstan;

  • RT Public Services portal mobile app.

The ticketing system is used for selling tickets to the matches held at three home grounds of the club: the Kazan-arena stadium, the Central stadium, and the Rubin stadium.

Rubin FC is one of the leaders of Russian football in the second half of 2000s. Founded in 1958, it is a double champion of Russia of 2008/09.The winner of the Russian Cup of 2012, the Commonwealth Cup of 2010, the Russian Cup of 2010, and the Russian Super Cup of 2012. 

In 2009, it was declared the best team of the year by the Russian Football Union.

Providing the club with an efficient and user-friendly tool to work with both individual ticket sales and bookings, quotas, and group reservations. 

Providing the opportunity to play at several venues with one ticket system. Integrability with CRM and Premier League fan identification systems.

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