Salavat Yulaev hockey club, Ufa

Providing Salavat Yulaev professional hockey club with LENTA ACS-based ticketing system.


The work scope included:

  • Introduction of a ticket check system;

  • Development of an online ticket store.


Installation of Lenta ticketing system allowed marketing the entire ticket mass through all possible online sales channels without using the quota mechanism:

  • Ufa-arena ticket office;

  • in-house online store;

  • development of Rambler-Kassa;

  • any other sales channels at the request of the club (ticket operators, city offices, any web sites using widgets, mobile apps).


Salavat Yulaev is a professional hockey club from Ufa, playing in the Continental Hockey League. It is a two-time champion of Russia, winner of the Gagarin Cup, a two-time winner of the Opening Cup, a winner of the Continental Cup. Salavat Yulaev is one of the most popular and titled club of Russia.

Providing the club with an efficient and user-friendly tool to work with both individual ticket sales and bookings, quotas, and group reservations. Integrability with CRM system.