A ticket sales and access control system for complex automation of all ticket sale processes and related services for professional sports Clubs and sports facilities


For professional sports clubs and sports facilities, organizers of sports events.

  • Entered in the register of Russian software. Order of RF Ministry of communications of 09.03.2017

  • Recommended by UEFA and FIFA Russia-2018 Organizing Committee ANO

  • Meets the current requirements of Russian legislation.

Sales management:

  • ticket and season ticket sales;
  • working with prices, price zones, and graphical floor plans;
  • accountable forms management;
  • working with quotas and bookings;
  • visitor monitor - displaying room plans when selling tickets and advertising information at other times;
  • working with invitation cards;
  • registration of rejects and refunds;
  • editing ticket layouts;
  • events schedule broadcasting on the display board;
  • accounting;
  • online club ticket store.


ACS equipment with unique functional and design characteristics.

  • configuring access zones and end devices;
  • staff and visitors access control at turnstiles, gates, and doors;
  • emergency evacuation subsystem;
  • ability to use mobile readers;
  • monitoring of sector-by-sector occupancy with the function of an alarm button and activation of the emergency evacuation system;
  • accounting.
Revenue from ticket sales by sales channels
Volume of tickets by sales channel
Sale of season tickets by sales channel
The ratio of issued and used tickets, free season tickets, season tickets and invitations
Occupancy rate
A number of tickets sold by sales channel
List of visitors sorted by the oldest registration date
List of the most active visitors, season 2018/2019
List of the most active buyers, season 2018/2019


Analysis of ticket sales by sales channels, visitor categories, etc. 


We develop and launch a full-featured online store for selling tickets and season tickets on the customer's website:

  • it operates as a third-level domain and has an adaptive design;
  • a unique halls layout and the entire online store design;
  • working hours of the online store 7 days a week, 8:00 am to 8:00 pm Moscow time.
  • ability to configure advanced e-commerce and customized domain search engine optimization;
  • simple statistics collection and flexible analytical system configuration;
  • remote administration of the online store server and DDoS protection system;
  • integration with an existing personal account;
  • providing a ticket as a pdf file/link to a website or wallet on mobile devices;
  • the online store and all user data are exclusively owned by the Club and are not used without its consent.


“Ak Bars Arena” stadium
FC "Rubin Kazan"
"Ahmad bin Ali" stadium
"Kaliningrad" stadium
FC "Baltika"
"Rostov Arena" stadium
FC "Rostov"
"Mordovija Arena" stadium
FC "Mordovija"
"Samara Arena" stadium
FC "Krylja Sovetov"
"Megasport", palace of sports, Moscow
HC "Dinamo" / BC "Himki"
"Krylatskoe" sports complex, Moscow
Ice palace of sports of CSKA V. M. Bobrov, Moscow
“Ufa-arena" stadium, Ufa
HC "Salavat Julaev"
CSKA universal sports complex, Moscow
UKEK "Arena 2000", Yaroslavl
HC "Lokomotiv"
"Neftyanik" stadium
FC "Ufa"
"Gazovik" stadium, Orenburg
FC “Orenburg”
“Palace of water sports" sports complex, Kazan



In-house access control system equipment with unique functional and design characteristics

In addition to turnstiles, we produce all necessary structural elements: enclosures, pavilions, controllers, readers, interactive boxes of video identification systems integrated into the ACS


The experience in the use of Lenta-Sport TSACS at the largest Russian and international competitions:

  • FIFA World Cup 2022 
  • 45th WorldSkills championship 2019 
  • FIFA World Cup 2018
  • Confederations Cup 2017
  • European Judo Championships 2016 
  • World Aquatics Championship 2015 
  • World Team Championships in Athletics 2015 World Junior Weightlifting Championship 2014 
  • Russian Synchronized Swimming Championships 2014
  • European Badminton Championships 2014 
  • Russian Swimming Championships 2014 
  • Russian Junior Springboard Diving Championship 2013 
  • Games of the XVII World Summer Universiade 2014 
  • Underwater Swimming World Cup 2014 
  • International Springboard Diving Competition "Grand Prix" 2013 
  • UEFA Champions League and Europa League matches since 2009
  • World Junior Ice Hockey Championship 2008
  • Russian Premier League matches since 2007


We have developed many technical solutions that allow us to fully address all issues of a sports facility

Complex model

A design solution for large sports complexes.

Ticket system, server equipment, access control equipment and cash register equipment are purchased by the Customer.

Service model

An option for facilities where complex equipment is not practical.

The ticket system is available for rent from the cloud. Access control equipment and cash register equipment are purchased by the Customer.

For small capacity facilities, we offer a specialized solution: Lenta ACS'Lite.

SYSTEM advantages

  • Wide integration capabilities

    The system has gateways for exchanging information with other systems, including:

    • CRM;
    • loyalty systems;
    • external ticket operators;
    • third-party access control and management system;
    • fan identification system;
    • facial recognition system.
  • Scalability

    Deployment, configuration and commissioning of the system within a short time.

    The system allows for step-by-step automation of facilities of any scale.

    The system architecture facilitates connection of additional workstations and access control points.

  • Working with various types of tickets
    • Paper tickets;

    • Tickets in accountable form;

    • E-tickets;

    • Barcoded tickets;

    • Wallet;

    • Ticket with a mobile link.

  • Easy to handle season tickets

    The system works effectively with a series of similar events.

    There are two scenarios for selling season tickets: classic season tickets and customer-built packages when a customer pays only for the events he selects.

    Series of events can be created in the system with no restrictions.

    Season tickets can be created for an unconfirmed set of matches.

    You can also add events to previously created ticket programs. For example, season tickets created for regular season games can be extended to playoff games, friendlies, and so on.

  • Mechanism for copying events

    If necessary, new events can be created based on previously created ones, copying all parameters: reservations, prices, discounts, price zones, and hall layouts.

  • Setting up price changes

    The system allows automated revaluation of seats based on the price calendar.

    There is also a template-based setting of price zones.

  • Handy booking management mechanism

    Lenta provides a robust booking management functionality. The system allows changing such booking parameters as: type, owner, seat composition, discounts, and price types. 

    You can copy event bookings, create bookings based on previously established seats.

    The seat status change history is further saved in the system.

  • Setting up priority purchase of seats

    Lenta allows setting up priority sales of season tickets for the same seat in the next season.

    There is also a mechanism for priority purchase of previously reserved seats by the client through the personal account.

  • Allocation of seats

    The quota mechanism allows configuring sales based on different sales channels.

    For example, you can sell guest sector tickets at a separate guest ticket office.

  • Unrestricted scheduling

    When creating events, a user can flexibly configure items, halls, price zones, printed forms layouts. There are no restrictions on configuring these parameters within a single event.

  • Mobile access controls

    Manual ticket scanner, Lenta Data Terminal, is a universal mobile access control tool which provides complete information about sales and entrance document passes for analyzing conflict situations during passage.


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