Dream Island park, Moscow
Dream Island is the first entertainment park in Russia designed according to the western business model in terms of organizing the ticketing system. This means that instead of tickets for each attraction, the visitor pays for a one-time entrance to the park and rides any attractions an unlimited number of times. Separately, additional services can be purchased, such as Fast Pass - a priority pass to the attraction, i.e. out of turn. This model is used by the world's largest amusement parks, such as Disneyland, Port Aventura, Universal studios, and others.
The sales rationale in the western business model is much more complex than fares for individual rides in the traditional ticketing system. This is based on the "calendar", where even within one day there is a flexible pricing: daytime and evening hours, weekends, public holidays, etc. The booking trending reaches 6 months, during which tariffs changes should be taken into account. Building algorithms for implementing such ticketing systems is a new challenge, since there are no similar projects in Russia, and it is quite complex.
In addition, Dream Island is the largest entertainment park in Russia in terms of infrastructure: ticket offices and terminals, entrance and exit turnstiles, turnstiles inside the theme zone at separate attractions, and Fast Pass zone turnstiles.
Infomatika delivered the park automation project based on Lenta TSACS in less than a year, having completed the following:
Development, production and installation of unique ticketing terminals V. 22
Bright, modern, ergonomic terminals designed in the style of the entire park. Easy to use thanks to a well-designed interface and interactive prompts. Suitable for both non-cash payments with contact and contactless bank cards and cash, and give change.The terminals feature simultaneous ticket printing with the necessary fiscal functions, in accordance with Federal Law 54-FZ.
The first days of the park's operation showed that the percentage of visitors who use cash to pay for tickets is quite small and more than 80% of tickets are paid for by bank cards, mainly contactless ones. Therefore, 28 of the 30 terminals are configured to accept only contactless payments.
- Organization of a multi-level ticket access control system.
The visitors access control in the entertainment park is facilitated with immovable Horizon turnstiles and Navigator series automated gates. Manual Lenta-TSD scanners are used as auxiliary devices. For the Fast Pass zone, a special technical solution has been developed that provides additional turnstiles for those visitors who have paid for using an attraction out of turn.
The non-Fast Pass visitors enter the attraction through a counter turnstile. The number of people who can pass through the Fast Pass and counter for a ride is regulated by the park's internal regulations. The ride operator can control the passage process and change the turnstile operating mode using a specialized remote control with service card authorization. Without a service card, the turnstile is blocked, which prevents access to the attraction ahead of time.
In total, the park is equipped with 51 turnstiles: 22 at the entrance, 10 at the exit, 8 at the rides, 11 at the Fast Pass zone, and 7 automated gates.
- Integration with related systems.
The company's programmers have integrated Lenta TSACS with CRM systems (b2b and b2c), ERP and 1C, and implemented the park occupancy management mechanism. A special algorithm regulates ticket sales at ticket offices, on the website, and at ticket terminals, depending on the number of visitors in the park. When the maximum number of guests is reached, ticket sales on the website or at terminals, as well as passes through turnstiles, are temporarily restricted.
- Monitoring system deployment.
A specialized monitoring system has been implemented to track the terminals and turnstiles status on-line. Using a specialized software, the park employees monitor the fault-free equipment operation online, among other things checking the availability of ticket forms and banknotes in the terminals.